hip hop articulating social media culture

"Social media culture" has transformed the message of hip hop from "look at me" 2 "listen to me".

 How has social media affected the psychology of today's consumer in terms of self perception?

 - before social media culture. hip hop is very much about bling bling, look at me but now hip hop is very much about "this is how I feel, this is my life, do you empathize - can you relate.."

A new study by a researcher at the San Diego Supercomputer Center (SDSC) at the University of California, San Diego, says that by 2015, the high majority of Americans will use social media up to 12 to 15 hours a day.

It's not so much that social media culture transformed hip hop at it's transformed the new generation's perception of reality.

......so another way of looking at hip hop is not from the standpoint of rap music but more so as being a conduit, articulating social change - social revolution- expressed through rap & fashion ..